1998
The doors open
The Dadas family opens a small used-car floor on Ampthill Avenue, Benoni. Reputation is the only marketing budget.
The Dadas Way
We do not hold stock. We hold a collection.
The difference between a dealership and a showroom is intent. Every car that arrives at Dadas is bought because it deserves to be here — verified history, correct specification, honest condition.
That standard is why clients fly in from across the country for a handover, and why most of our business still arrives by referral.
Milestones
Twenty-seven years, one address
2008
Into exotics
The first supercars arrive on the floor. Sourcing relationships extend into Europe and the Middle East.
2016
The studio
A dedicated in-house photographic studio is built so that every car can be presented properly — no stock images, ever.
2025
National recognition
Winner of the AutoTrader Connect Awards 2025 Profitability Award, with more than sixty vehicles on the floor.
Our Pillars
Three promises we do not move on
Curated Inventory
We buy what we would keep. Every car is inspected, verified and prepared before it reaches the floor.
Tailored Finance
A dedicated desk that negotiates across every major bank and private lender in the country.
White-Glove Delivery
Enclosed transport, personal handover and aftercare that continues long after the paperwork is signed.